Social Networking Tools as vehicles for promotion and advertising

I think the interactive social networking tools are an excellent way to do promotions and advertising because it gives the recipient or visitor an opportunity to voice an opinion about your advertisement or request additional information, or gain additional information from other blogs at the site. I believe this is the new frontier of advertising - it might take more work to provide bloggers what they need, but an excellent way to promote truthful and informational advertising. So little information is provided these days with ad's that you almost have to research them on your own to even know what is going on with the advertisement. So yeah to Social Networking Sites - may they have a successful and productive future.